Why does social value matter? Whatever else happens, Covid-19 has shone a light on the opportunity to create new places and experiences that combine commercial and community benefit. Drawing on her training in social anthropology, Dr. Gemma John illuminates the importance of intangible assets such as brand, reputation and trust. These will be a key driving force behind financial return - particularly for the retail sector. It examines ways in which social value can be delivered through property development and asset management. By considering social value as 'shared value', it explores how social value can help align interests of various stakeholders in development projects and facilitate constructive partnerships between public and private sector organisations.

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